![]() The cons of featured snippets: when it comes to simple questions, there is risk of losing traffic.A study by the British digital agency Rabbit&Pork shows that about 80 per cent of questions which are answered by Google’s voice assistants come from featured snippets. Featured snippets are also advantageous for voice searches.After all, featured snippets are only generated from pages which have a high relevance for a certain search request. This reinforces brand awareness and creates trust. The positioning and the frame of the featured snippets is a guarantee for attention.The pros of featured snippet boxes and rich snippets for website operators: Since mid-February, these snippets have increasingly been disappearing from the right margin. At the start of 2020, however, Google eliminated position zero and since then featured snippets appear in position one in the search results on page one, without any additional mention of the source on the same page. Additionally, the result was listed as one of ten search results on the first page. Up to the year 2019, featured snippets appeared in position zero in other words, above the results in organic searches or on the right. They are shown as an enriched search result on the first page. Rich snippets, in contrast, answer user questions by providing additional, concrete added value like review stars, product prices, results or other information.They are often enriched with images, but these do not have to come from the same website like text does. Featured snippets show a small framed section of content from websites or PDFs in the form of text, a list, a table or a video as a highlighted search result.The snippets consist of a title, a URL and a description, and are automatically generated by Google based on the site’s content. Snippets offer a rapid answer to many search requests. Featured snippets and rich snippets: the difference
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